When advertising to students, you are dealing with a techno savvy audience who are the youth of today, and the faces of tomorrow. They manage to spend on average £7,000 annually giving a total student spend of over £20 bn per year. They are just embarking on adult life and developing new communities, interests and consumption patterns.
On a normal day the average student gets 7.2 hours of sleep, spends about an hour getting to/from university, does 3.6 hours of lectures, 3.4 hours of private study, spends up to an hour eating, does an hour in the gym/sports team, 4 hours in paid work and 5.3 hours of socialising mostly within the university or college campus. Internet / Email / Online chatting and Social Networking have become major features in modern student spare time and are now even more popular than meeting friends and family, showing that face-to-face interaction is becoming less important to the social network generation. Undergraduates have more time for going to the pub/bar/clubbing and participating in clubs/societies than postgraduates who spend more time reading and in study, but like to get out and socialise where possible. Over four-fifths of students use public transport.
Sub.tv operate in over 85 universities within the UK and run a digital screen network that communicates with this audience on a daily basis. If you would like to find out more about the 18 to 24 year old student audience then the Sub.tv media innovations team with years of experience operating in this field is here to help. Specific categories that can be included are:
