Market Summary - Students

At a Glance

There are 1.9 million students in the UK, which represents over a third of all 18 to 24 year olds in the country.


A higher proportion than ever of school and college leavers go on to further education with the majority of those enrolling in University. With the tough economic climate upon us and the job market under performing, more 18 year olds are studying for a degree than ever before. With record levels being set as student numbers increase this category now accounts for a massive £20 billion.

Hot Topics

Music

Gaming

Cinema/Entertainment

Audience facts and figures

• There are 1.9 million students aged between 18 to 24 years old in the UK.
• Sub.tv can target a third of all 18 to 24’s in the UK – 1.76 Million
• 700,000 new Fresher’s will join our university campuses’ from September 2009
• Students spend an average of 6.3 hours socializing with their friends every day
• 99% have a mobile phone

• iphone is currently the most popular phone for students at University
• 96% have a laptop computer
• 87% of students spend an average of up to £200 per month on going out
• Heavy cinema goers
• Music is their number one interest
• 40% of students are active members of a sports club
• Students spend an average of £39.99 per week on food shopping
• Average student loans are now £10,000
• The top two spare time activities are using Internet/Email and Meeting Friends with 88% of students doing this in their spare time.
• Local Students Union bar is the most popular place for students to socialize
• 51% of students own a games console
• 61.5% of students claim that brand owners ethical and environmental reputation affects their motivation to purchase products

The Daily Grind

On a normal day the average student gets 7.2 hours of sleep, spends about an hour getting to/from university, does 3.6 hours of lectures, 3.4 hours of private study, spends up to an hour eating, does an hour in the gym/sports team, 4 hours in paid work and 5.3 hours of socialising mostly within the university or college campus.
Internet / Email / Online chatting and Social Networking have become major features in modern student spare time and are now even more popular than meeting friends and family, showing that face-to-face interaction is becoming less important to the social network generation.
Undergraduates have more time for going to the pub/bar/clubbing and participating in clubs/societies than postgraduates who spend more time reading and in study, but like to get out and socialise where possible.
Over four-fifths of students use public transport.

Finding out more

Sub.tv operate in over 96 universities within the UK and run a digital screen network that communicates with this audience on a daily basis. If you would like to find out more about the 18 to 24 year old student audience then the Sub.tv media innovations team with years of experience operating in this field is here to help.

Specific categories that can be included are:

•  Audience and lifestyle
•  Ways to communicate
•  Events to engage
•  Current trends
•  Case Studies