What should I expect from an Thinkbox GetMeInsight Session?
We believe that television,
in all its forms, is the most effective medium a brand can use, whether
on its own or at the heart of an integrated campaign and we believe we
can prove it. We sponsor the IPA Effectiveness Awards, where 26 out of
the 30 winners used television and our Payback Study, conducted by
PriceWaterhouseCooper, examines the long-term brand value created by TV
investment.
TV is at the heart of effective marketing so see for
yourself how TV is changing with a fun, interactive GetMeInsight
session with Thinkbox, designed to challenge your preconceptions of the
medium. Fresh research insights, innovative case studies, best practice
tips and effectiveness insights will help you understand the many
opportunities that today’s TV offers brands.
We have a variety of
modules that we would be delighted to present to your team or we can
respond to a brief from you. There are 5 basic modules (see full
details below).
Presentation Topics:
The Third Age of Television
A
snapshot of television today, showing exactly who is watching and how.
With up-to-date statistics on broadcast TV, multi-channel penetration,
digital TV technologies, DTRs (PVRs), interactivity, emerging TV
technologies such as mobile TV, IPTV and broadband TV and a look at the
opportunities for brands within them.
The Engagement Study
The
results of Thinkbox’s major ethnographic study watching people watch
TV. With insights for both creative development and media planning.
Around the Corner
An
exploration of some of the emerging TV technologies, such as broadband
TV, IPTV, Mobile TV, HDTV, and forms of TV advertising that will soon
be with us including pre-rolls, green button functionality and
addressability.
EffecTVness
An
examination of how we can measure the payback of TV investment looking
at TV and response, TV and online, ROI, and econometrics using a
variety of case studies.
Planning TV in the Third Age
A
brief look at some of the strategic roles today’s TV can play in your
communications plan. With the use of case studies we take a look at
the many formats now available in television: spots, advertorials,
sponsorship, AFP and content, interactivity via the many different
platforms on which that TV is now available.
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