Achieve impressive brand awareness and stature with JCDecaux’s Première formats across a network of premium central London sites.
These eye-catching structures offer you the chance to broadcast to London audiences on a mass scale, and are a great way to reach upmarket, ABC1 business individuals, 69% of whom earn more than £40k p.a. You can also reach 75% of commuters traveling by car, train and foot – the fashion conscious, car lovers, finance savvy, high earners and big spenders!
Brand messages can be targeted to your audience in varying ways throughout the day. And a range of formats are offered to suit your brand's needs, all with magazine quality display at 1000 times the size and delivered with the impact of widescreen cinema. There are 6 types of formats, all are located on the busiest high streets helping you achieve an average of 4m commuter impacts (over 2 weeks).
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