The Tough Mudder events, increasing in popularity year on year, are hardcore 10-12 mile obstacle course challenges designed to test all-around strength, stamina, mental grit and camaraderie.

Tough Mudder has the most innovative obstacles and over 1.8 million total participants to date, making this a fantastic opportunity for your brand to own the alcoholic beverage category across Tough Mudder UK events and after-parties. This will include extensive branding at the event, digital exposure and the opportunity to sample to over 100k participants. In the past, Tough Mudder has partnered with the likes of Strongbow and Ginger Grouse, among others, to drive trial and awareness.

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