Be at the forefront of a targeted campaign to create and deliver a unique and exciting new golf tour for amateur and professional golfers. Maximise exposure through regional and national marketing campaigns. 8 million play golf of which 76% are age 45+, 20% are 60+. Of the 25,000 UK professionals, 56% are aged 45+. The market is untapped in terms of relating to, targeting and engaging with the core of golfers.

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