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The Big Switch On - digital screen advertising in Birmingham

The Big Switch OnThis Christmas, Elonex has Birmingham City Centre covered with six stunning digital screens all positioned at key visitor dwell location in the city's central retail, entertainment, gastro and business districts.

The digital network, named 'The Big Switch On', will include six large format digital screens targeting high footfall areas in Birmingham City Centre, to really catch the attention of millions of Christmas shoppers and  visitors to the city's festive attractions. Content broadcasting on the digital screens will include vital visitor information, wayfinding messaging and Christmas advertisements from Birmingham-based retailed, businesses and charities.

The screens are to be placed at the heart of Birmingham's retail, entertainment, gastro and business districts, with attractions including the Frankfurt Christmas Market and the Big Wheel and Ice Rink on Broad Street also getting unmissable digital displays.

The network of seasonal screens goes live on 17th November to mark the opening of the Frankfurt Christmas Market and the 50th anniversary celebrations of the signing of the Frankfurt-Birmingham Partnership Agreement.

The screens will be unmissable in Birmingham City Centre this Christmas, and will precisely deliver unique and real-time digital advertising propositions for brands serious about targeting mass and lucrative seasonal audiences.

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