Whether you're looking for a tactical sales increase or building a database of loyal customers, promotional activity can help towards achieving your brand's key business objectives.

NDL have produced a new series of guides that have been designed to share some of that insight and experience:

Part 1: Developing The Big Idea

The first in the series looks at why you might choose to run a promotion, how to develop your theme into 'the big idea', and how to decide which prizes your customers might value the most.

Part 2: Bringing your Promotion to Life

The second in the series looks at how to turn your Big Idea into a Successful Promotion. NDL show you how to make it as easy as possible for customers to get involved.

Part 3: Turning Shoppers into Fans

The third in the series explains how 5 star winner management is key to creating long-lasting brand ambassadors, with social media playing a crucial role in extending the impact of your promotion.

Each part of the series can be downloaded from NDL's website. Please click on 'Read More' to visit the website.

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