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Use video to engage consumers with the World’s first Digital Tag

Digital TagsDid you know that YouTube is the second most popular search engine in the world? We live in a digital age where consumers prefer to consume video content rather than read text. Top Screen Media have created the World's first Digital Tag. Digital Tags allow brands to engage with the consumer at point of sale.

The Digital Tag is attached to a product and looks like a price tag, when the tag is opened the customer sees a 2.4 inch screen that starts to play video content, this could be a marketing campaign featuring the product or an explanation of how the product works or how it was made. The outer packaging can also be customised to suit individual brands.

Top Screen Media created a 2.4" video shoe tag as a point of sale solution for Adidtas. Adidas understood that 70% of decisions to purchase were made in-store so they were looking for a product that could get their key messages across at that point of retail and help to convert sales. The Digital Tag communicated directly with the customer and allowed Adidas to increase customer engagement.

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