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the wanted ads Retail is a UK-wide quantitative research project which gives a snapshot of shopping habits and behaviour during these challenging times. Conducted on behalf of the NS by Continental Research, the research findings show just how people are tightening their belts and real impact on the relative importance of different factors when choosing where to shop.
The project provides insights across eight retail sectors – Groceries, Household Goods, Opticians, Entertainment and Leisure, Clothing, Toys, DIY and Gardening.
the wanted ads Property is a UK-wide quantitative study which gives a snapshot of attitudes and behaviour in the property market during this very tough economic climate. The research was conducted for the NS by Continental Research to provide insights into those who are actively buying, selling or renting a property.
In addition to general perceptions and activity of buyers, sellers and renters, the study also looks at the critical role of communication channels in influencing specific action. We also examined the impact of communication channels on helping choose property-related services including mortgage brokers, removal services and solicitors. We also looked the continued importance of local media as a critical information source for information on planning applications and public notices.
the wanted ads Motors is the third in a series of specific category research studies conducted on behalf of the NS by Continental Research. The UK-wide quantitative research project looks at attitudes and behaviour of those actively engaged in the car buying/selling process.
The research findings from a sample of over 1250 active car buyers/sellers provide insights into: people's driving habits and the impact of environmental and economic factors; the key rational and emotional triggers to changing a car and just how local car buying remains; the very short window of opportunity to influence active car buyers who on average complete this process in just 6-7 weeks; and critically, demonstrate the role of different communications channels across this active process and the importance of local media.
the wanted ads Jobs is the fourth in a series of specific category studies conducted on our behalf by Continental Research. The UK-wide quantitative research project provides a comprehensive summary of the attitudes and behaviour of both active job seekers and browsers.
With a robust sample of over 2,000 adults aged 16-65 who are either actively searching for or will browse for a job, the wanted ads Jobs provides fresh insights into: general attitudes towards jobs; the impact of the tough economic climate; the relevance of available communication channels; on-line usage for job-seeking; and a comparison in the specific benefits of communication channels in the seeking/browsing process.
www.thewantedads.co.uk/
Local Matters
The NS has launched the Local Matters interactive planning tool which aims to provide unique insight into social, behavioural and political differences between communities within the UK. The planning tool has been built using findings from a nationally representative study which was conducted by Millward Brown on behalf of the Newspaper Society.
Broken down into 12 regions, the research reveals how attitudes towards issues including economy, personal safety, sports, environmental awareness, community and national government, vary considerably across the UK. By using the Local Matters interactive planning tool, agencies and advertisers will be able to find out how these issues are related to media usage, and cut the data by region, lifestage or population centre.
Denise Turner, head of insight & effectiveness at Media Planning Group, says of the project: “The Local Matters research turns a London centric view of Britain on its head. Community means different things to different people and the findings bring to life how people are living their lives on a region by region basis. It’s impossible to visit every part of the country but Local Matters is the next best thing. Providing access to the survey through an interactive online portal will really help us with our communications planning.”
Local matters microsite - click here
Portfolio Audience Project
The Newspaper Society has launched its Media Portfolio Database, a crucial stage in the Portfolio Audience Project to develop a multimedia audience currency for the regional press.
The database allows advertisers and agencies for the first time to access details on a range of local multimedia platforms linked to core newspaper titles. The database can be found at www.nsdatabase.co.uk
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