HISTORY® is a factual entertainment channel bursting with characters sharing their stories from the past and present; where limits are pushed to the extreme, negotiations are won and facts discovered. Sky Media & A&E Networks UK are giving a brand the opportunity to sponsor History's Primetime strand of show, featuring the channel's key drivers of ratings and programming with a very loyal fan base.

A brilliant opportunity to target 25-54 Men who are heavy TV, internet and smartphone users. They love watching and reading about sports and enjoy a drink at the pub.

This is a TV and online sponsorship opportunity but there's also opportunities to extend into product placement, competition, mobile and social media integration. Please see attachment for further details on extended opportunities.

• The prime-time programming is the key driver of ratings success . • It contributes 49% of the total viewing. • High Index 117 against Men 25-54. • Competitive programming - consistently in the Top 5 Pay TV programmes.