About Health Publications - Targeted Advertising

Provided by IDS Media UK
About Health is an A - Z coverage of common health conditions which is fitting, relevant and of interest to your target audience

Tell us about the Opportunity / What is it?

GP surgery waiting rooms are the perfect healthcare environment to reach a mass and captive audience of health aware consumers with your About Health product advert. Your product advert will benefit from an implied GP endorsement helping to influence sales as pharmacy and supermarket visits rapidly follow GP visits therefore your advertising is also timely.

What is the Marketing Objective?

To reach 50% of client target markets in a cost effective manner.

How does it work?

Each leaflet follows the same format, with a section on cause, another on symptoms, and another on advice . The solution section is provided by yourself in the form of your product advert. The targeted readership is achieved simply by the consumer in the waiting room who are suffering the symptoms so consumer self selection.

Who's used it in the past?

Successful campaigns have been run for pharmaceutical companies and the FMCG Industry including Alliance Pharma and Bayer.

Features / Benefits

Advertise your product to a TV size audience at magazine advertising rates.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details31m patients registered at 4000 GP surgeries
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
All adults
Both
AB
ABC1
C2
DE
DIRECT MARKETING / INSERTS / LEAFLETS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service