Absolute Radio advertising opportunities

Provided by Bauer Media
On-air, digital, instream and event advertising opportunities across the Absolute Radio family of stations

Tell us about the Opportunity / What is it?

The Absolute Radio family of stations is made up of Absolute Radio, Absolute Classic Rock, Absolute Radio 60s, Absolute Radio 70s, Absolute 80s, Absolute Radio 90s and Absolute Radio 00s. From landmark documentaries and intimate live sessions to festival exclusives and specialist programming, Absolute Radio is commercial radio's most ambitious and innovative brand. It's also famous for being the home of Rob Beckett's Rock 'n' Roll Football, Frank Skinner and the No Repeat Guarantee. We champion the very best in rock music - we do real guitars, real drums and real singers.

What is the Marketing Objective?

Opportunity to build awareness of your brand and drive a call to action with Absolute Radio's "Reluctant Adult" audience. Absolute's listeners used to love going to gigs, football and comedy nights when they were young and carefree. Now, they have mortgages, careers, families and responsibilities. That doesn't mean they've lost their sense of fun, but it means other priorities have taken hold. They're opinion formers in their group and they're still passionate about music, using the radio station as a means of discovering new bands or re-discovering albums.

How does it work?

On-air and online advertising is available with Absolute Radio, including show sponsorships and online takeovers. There are a number of platforms available including digital, instream and live events. Through our InStream technology, advertisers are able to target ads based on age, gender and location. Contact Bauer Media to discuss your brand objectives and we will work with you to create a bespoke package that meets your requirements.

Who's used it in the past?

Numerous brand have successfully advertised with Absolute Radio. Including Wickes: "FOR EVERY £1 INVESTED BY THE WICKES SPONSORSHIP ON THE CHRISTIAN O'CONNELL BREAKFAST SHOW, THE ABSOLUTE RADIO LISTENERS DELIVER A REVENUE ROI OF £11.59." Ryanair: "AN ADDITIONAL 22% OF LISTENERS WOULD CONSIDER FLYING WITH RYANAIR AFTER HEARING THEIR CAMPAIGN ON ABSOLUTE RADIO." Sky Q: "62% OF ABSOLUTE RADIO LISTENERS WOULD CONSIDER BUYING A SKY Q BOX AFTER HEARING THEIR ACTIVITY ON AIR". Macmillan Cancer Research: 74% OF LISTENERS WERE AWARE OF HEARING MACMILLAN'S CAMPAIGN ON ABSOLUTE.

Features / Benefits

Every weekday we bring listeners the UK radio's first ever tailored music service. Ground-breaking technology developed in-house and with RCS allows listeners to choose the music they want to hear on the Christian O'Connell Breakfast show. You still get the live, engaging and compelling content, but now you can choose the music which accompanies it. From Absolute Radio 60s to 00s and Classic Rock, you've got seven options.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABSOLUTE RADIO NETWORK NOW REACHES 4.2M LISTENERS
35 - 44
45 - 54
Both
ABC1
C2
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service