Access communities and families via child sponsorship campaign

Provided by KalliKids
This Annual partnership creates fabulous social content, gives access to the heart of communities and truly changes lives!

Tell us about the Opportunity / What is it?

KalliKids is the trusted connection for parents to the best kids' activities across the UK. We are looking for a Headline sponsor for the only campaign of its kind that gives children the opportunity to learn something for free for a year. Children are chosen for swimming, maths, football, dance, singing. They learn new skills, make new friends & gain confidence. Via the partnership your brand will be able to contribute to the learning and development of these children and be recognised for bringing positive change to over 1000 families.

What is the Marketing Objective?

Brand loyalty and corporate social responsibility. The partnership will generate positive brand feelings with families and directly within local communities. In addition, the impact on children's lives is real. For example: Sophie was sponsored for baby swim lessons. When Sophie was 4 months old, her Dad was killed in a car accident and her Mum, Kayleigh, was struggling and felt some resentment towards her own baby. Those feelings changed with the swim lessons. Kayleigh says "The time together, the focus on her and the physical contact helped us bond and harmonize again".

How does it work?

Community Access: The opportunity to invite sponsored children and clubs to events and to visit children at classes. Right to provide branded merchandise to families or clubs. Content: Full use of videos and photos. Monthly KalliKids and influencer blogs proactively promoted. Digital: Visible on all campaign activities on all KalliKids social platforms. 20k+ traffic driven to brand 1m+ impressions. Branding and Sales: Full campaign naming rights. Sponsorship partner page with direct link to ecommerce site. Right to appoint Judge to select Child of the Year.

Who's used it in the past?

This unique partnership is in the first year of brand sponsorship - with the opportunity of building a long term partnership. The ultimate goal is to grow the sponsorship places to 1,000 children per year.

Features / Benefits

A unique and powerful corporate social responsibility platform. Ready made, successfully run, we're looking for the right brand to come with us on the journey. Measurable media partnership as part of the package. A year round presence in local communities. Numerous social media opportunities. You get great feel-good content that can fit into existing or new family campaigns. You get direct access to local communities, delivering impressions and qualitative data. Your brand is seen to be changing children's lives!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1m-1.5m impressions over 12 months
25 - 34
35 - 44
Both
All
Main Shopper
Kids HH
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
South, All RegionsAll YearINCREASE LOYALTYCSR/COMMUNITY
SPONSORSHIP / MEDIA
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