Advertise with AdPrime Health
Provided by International Business Times
The largest, and only, Health platform in the world with 87m unique users globally & 8.7m UK.
Tell us about the Opportunity / What is it?
We offer engaged Consumers, Patients, and Health Care Professionals searching for information on Health conditions and ailments.We use a mix of content, keyword and behavioural targeting to reach the right audience in the right environment; with maximum efficiency and minimal wastage.
Example targeting by audience: Mums, Families, Doctors, Patients, Pharmacists, Nurses, Oncologists, Dermatologist etcetera.
Example targeting by condition: Skin ailments, vision, dental care, pain management, diabetes, heart health, food and nutrition etcetera.
What is the Marketing Objective?
Depends on the brief received but our most popular campaigns cover:
View Through Rates (Video)
Insights and Analysis
The majority of campaigns are measured by CTR or CPA target plus reach and delivery to a relevant audience. Our USP is also Customer service. We offer as much insight on campaign performance as possible and each client will have their own Client Services Manager who shall regularly share learning's on what is performing well and what optimisations have been made to your campaign.
How does it work?
We provide a bespoke site list for every single campaign which is 100% transparent and Brand safe. We shall send screenshot examples of every format we recommend and an idea of response rates. Formats that we offer range from mixed standard formats such as Leader and MPU to higher impact options including 300 x 600, Takeovers & Billboard.
We also offer a creative build service for those clients that require it and test rates for all new advertisers.
Who's used it in the past?
For Consumer targeting:
ASDA opticians & Vision Express targeting users searching for Eye Health & Vision content
Boots targeting Vitamins products to users with Coughs, Colds & Flu/Prudential Health
Aviva & AXA targeting various audiences searching for Health insurance
For Patient targeting:
Colgate & Abbott Diabetes Care targeting Diabetes sufferers
Apos Therapy & Pfizer targeting joint pain & Arthritis
For Healthcare professionals:
Home office targeting GP's in London re FGM
Rosacea campaign targeting Dermatologists
Features / Benefits
- The only Health platform in the UK targeting health engaged audiences
- Our Health knowledge and Expertise
- Complete site and content transparency through bespoke custom segments
- Access to premium inventory
- High impact formats at scale (Billboard, 300x600, Takeovers, Filmstrip, VOD)
- Flat rate across all devices for easy optimisation
- 100% Above the fold guarantee
- Dedicated Client Services manager