Ubiquitous presents Flexiside, a taxi advertising innovation that promises to deliver long term exposure.
Black cabs are world famous and have been used for decades by premium and luxury brands. Ubiquitous world's leading taxi outdoor advertising firm, have great advertising opportunities all year round for brands to reach a wide and diverse audience. Flexiside, the long term format that allows advertisers to easily and cost effectively update their message. A unique strategic long term branding opportunity that delivers ownership of taxi medium that guarantees permanent presence in key locations.
Perfect for maintaining high impact, brand presence and building awareness, whilst delivering tactical, seasonal or price-led messages in a fast, cost efficient manner. In addition, Flexisides can be combined with other Ubiquitous in-taxi media such as ambassador drivers, digital screens and Bluetooth.
Applied to either a Megaside or a Livery, the Flexiside format enables advertisers to frequently change their core message, displayed across the two door panels on either side of the taxi. This means that brands maintain a high impact high street presence whilst being able to update messages quickly, simply by changing the central part of the execution (the doors) which sit within the overall branded 'frame' of the rest of the taxi. With USP that allows key messages to be easily update, this is a great way to advertise and reach your audience.
The Flexiside format was invented by Ubiquitous in late 2007, brands that have used the medium include: Bank of Scotland and Senanta Sports
Benefits include:
-It enables advertisers to cost effectively buy taxi advertising as a long-term solution, whilst delivering the added benefit of being easily updated when necessary
-This enables advertisers to cost effectively buy taxi advertising as a long-term solution, whilst delivering the added benefit of being easily updated when necessary
-To be seen nationally, throughout the UK