Promote your brand to young socialising males during the busiest time of the year
Captive Media engages young male consumers while they are socialising. The best way to understand how is to click the video above. Our unique technology enables men to control a game, not by touching the screen, but by aiming left and right with their 'stream'.
With Christmas being the busiest time of year for the hospitality industry, Captive Media are providing the opportunity to get your brand in front of 200,000 men during Christmas.
Captive Media's engaging marketing platform helps brands with a range of marketing objectives. Increase brand awareness with upwards of 40,000 game plays a week and an 80% unprompted recall rate. Increase word-of-mouth with 90% of men stating that they tell friends about their experience. Drive sales like Jaegermeister, who saw sales increase up to 112% with Captive Media.
We believe that much of traditional advertising is broken. Young consumers screen out broadcast messages as never before. Yet they also reward novelty and innovation. Captive Media was born from this realisation: reaching young influencers today needs something innovative, irreverent, and highly, highly engaging. Our approach is to entertain our audience, rewarding them with a fun and novel game whilst they engage with your message. And because it is so entertaining, they tell their friends about their experience.
Brands range from Captain Morgan, whose 2014 summer campaign challenged men to a penalty shoot-out competition, seeing a recall rate of 80% and a sales uplift of over 12%; to Drinkaware, who saw unprompted awareness rise by 41% with a custom quiz game. Lynx and Beats are recent users too.
Other advertisers hail from Taxi-booking apps, online gaming sites, West End shows & telecommunication companies.
Minute-long dwell times. Highly targeted audience (with perfect gender targeting) so minimal wastage. Unprecedented cut through, buzz and word of mouth. Point of Sale/activation potential. Full digital scheduling flexibility including day parting & near real time copy change. High accountability as we record and report actual impacts.