Advertise in British Airways' First Life Magazine

Provided by BA Media
Reach affluent jet-setters through BA's magazine distributed to first class passengers
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Tell us about the Opportunity / What is it?

First Life is a bi-monthly magazine produced exclusively for British Airways First customers. Distributed in every First Class seatback on BA flights, our circulation is 20,300 with a potential audience of many more. First Life is read by the most elite and savvy group of people in the world. First customers are an exclusive audience, who often have little isolated, private time away from their PAs, families, colleagues and friends. But for the length of their fight, these individuals have some ultimate me-time - a great chance for us to talk to this hard to-reach audience.

How does it work?

The magazine is an eye-catching, original and bold publication, which covers high-end and luxurious material. First Life uses stylish photography, inside expertise and excellent writers to bring readers the very best things in life whether it is travel or art, food or fashion, sport or spas. Our dedicated creative team is experienced in knowing what will appeal to our readers and we work closely with clients to produce pages that are tailored to suit their needs - with the impact that only First Life can deliver.

Who's used it in the past?

First Life magazine has run previous campaigns for a variety of clients across a wide range of verticals. Please contact us for more details and case studies.

Features / Benefits

CUSTOMERS REACH FOR FIRST LIFE BECAUSE...... it's bold, inspiring, interesting... it covers the best things in life... it makes our readers feel unique and informed... it looks like a work of art ... it's a guaranteed upgraded reading experience. By integrating your brand advertising seamlessly into the publication we can offer you a chance to communicate directly with this elite, hard to reach audience.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOur circulation is 20,300
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