Advertise in the famous story magazine, The People's Friend
Provided by DC Thomson
Reach 464,000 readers by advertising in the People's Friend
Tell us about the Opportunity / What is it?
Establised in 1869, The People's Friend is fiction-based magazine incorporating serials, short stories and poetry along with interesting features that reflect readers' interests such as gardening, cookery, knitting and travel. The People's Friend purpose is to provide feel-good reading to sit back and relax with.
What is the Marketing Objective?
Boost your profile amongst the mature market
How does it work?
There are various advertising opportunities available within People's Friend including different sizes, positions, sponsorship and loose inserts.
Who's used it in the past?
Previous advertisers include Asda, British Gas, Chums, Halfords and Specsavers. It can be used to target the over 60 female market.
Features / Benefits
Our readers are very loyal, 76% of readers 'almost always' read the magazine and their fondness for the Friend is shown in the letters page as readers share experiences with other 'Friends' sparked by features in the magazine. Readers spend on overage 87 minutes reading People's Friend, longer than any other weekly magazine aimed at the demographic.