Advertise in the Financial Times
Provided by Financial Times
Welcome to the world's most desirable audience, with the largest purchasing power and highest net worth.
Tell us about the Opportunity / What is it?
The Financial Times, one of the world's leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 720,000. FT's digital subscriptions surpassed print circulation in 2012 and now account for 70% total circulation. Mobile is an increasingly important channel for the FT driving half of total traffic. Brands are able to reach our affluent audience through all of these platforms.
What is the Marketing Objective?
With the common denominators of editorial quality, innovative advertising formats and stellar audiences, the FT's suite of products provide vehicles to reach and influence whoever you need to persuade.
How does it work?
The FT weekday reaches commuters and business people on a daily basis around the globe through printed ads and banners as well as this the FT weekend means our readers can be sure to make the most of their leisure time with a unique combination of news and lifestyle features with supplements including Life & Arts and How To Spend It; the ultimate guide to luxury living. The FT's wide range of digital offerings perfectly complement the printed products allowing a brand to reach our tech savvy audience on the move and in the office. Sponsored copies are also available.
Features / Benefits
Relied on by business leaders, government ministers, international entrepreneurs, bankers, investors, educators and students - almost 2 million people in over 100 countries count on the FT to keep them informed about global business, economics and politics. Sponsored Copies provide a close association with the FT brand, harnessing the power of the FT to achieve specific marketing objectives. They maximise the value of an advertising campaign with the ability to target by event, demographic, location or even interest.