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Advertise in the RBS 6 Nations Preview Guide

Provided by Programme Master
The number one companion for fans looking ahead to the 2016 competition.

Tell us about the Opportunity / What is it?

The RBS 6 Nations is steeped in history, regarded among the worlds finest sporting contests. The tournament see's England, Italy, France, Ireland, Wales and Scotland go head to head for the crown. The RBS 6 Nations Preview Guide is the number one companion for fans looking ahead to the 2016 competition and includes exclusive interviews and respected guest columnists including Jeremy Guscott. This is a fantastic opportunity to advertise directly to Rugby fans.

What is the Marketing Objective?

Brands can utilize the RBS 6 Nations Preview Guide in order to build awareness among Rugby fans in the lead up to and during the tournament.

How does it work?

The Official RBS 6 Nations Preview Guide 2016 will be distributed the following ways: WHSmith High Street, WHSmith Travel, Tesco's, Other leading newsagents and independent outlets as well as Digital version viewable F.O.C on official RBS 6 Nations website. Last year The Official RBS 6 Nations website attracted over 600,000 unique visitors during the season and 21.2m page views during the tournament. A further 55,715 physical copies were sold.

Who's used it in the past?

Previous brands include Guinness, Marathon Bet and BMW.

Features / Benefits

Digital version viewable F.O.C on official RBS 6 Nations website - The Official RBS 6 Nations website attracted over 600,000 unique visitors during the season and 21.2m page views during the tournament. The guide is also often kept as memorabilia, giving ads prolonged exposure.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k55,000+ copies sold in run up and during event.
All adultsMale
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
21 Jul 15BUILD AWARENESS
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