Advertise on ITV West

Provided by ITV
Tailored advertising solutions to reach audiences across Bristol, Bath, Swindon, Taunton, Cirencester, Stroud

Tell us about the Opportunity / What is it?

ITV is at the heart of popular culture and is proud to be the most watched, most loved and most talked about commercial broadcaster in the UK. Whatever you're looking for - a gut wrenching drama, a laughter-fuelled comedy, a hard-hitting documentary or an action packed entertainment show - we have it covered. We can give your brand access to a range of audiences, in a range of content, on a range of platforms and we are confident that once you try advertising on ITV you'll never look back!

What is the Marketing Objective?

ITV is the UK's largest commercial TV station, offering advertisers unparalleled volumes of audiences from all key demographics. We like to believe we are at the heart of popular culture and are the only commercial channel to regularly attract big, big audiences (up to 9 million viewers!). ITV can deliver your advertising messages to a huge number of potential customers, quickly and in the most effective way. In the West region alone ITV reaches 1.7m adults in a week.

How does it work?

One of ITV's biggest USPs for advertisers is our regional flexibility. ITV is the only broadcaster that allows advertisers to target consumers on a national, macro, regional and even micro region level. You choose. This allows you to reach out to just the consumers you want to target. No wastage - brilliant. ITV offers 15 unique broadcast areas closely related to key counties. This allows you to match advertising to retail outlets, core consumers, and regional demographic profiles and purchase preferences. With ITV Hub you can even target at town level!

Who's used it in the past?

Puxton Park, Noah's Ark Zoo, Wookey Hole

Features / Benefits

TV outperforms other media in generating sales and profit. Campaigns that include TV are 35% more effective than those without TV. TV advertising works better than any other form of media. It generates the highest volumes of sales and delivers an average return of £1.79 for every £1 spent. Extend your TV campaign across the West on the ITV Hub for as little as £200. ITV West Transmission Region: 954,000 homes in the UK are covered by the West region which equates to 2.1 million individuals.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k954,000 homes are covered by the West (2.1m individuals)
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Male
ABC1
C2
DE
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearINCREASE SALES
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