Advertise on London City Airport's Gate Lounge Digital Network
Provided by London City Airport
Gate Lounge Digital Media targeting a captive exclusive audience in a relaxed environment with plenty of dwell time.
Tell us about the Opportunity / What is it?
With 75% of passengers at London City Airport flying on business, this opportunity to advertise on digital screens within the gate lounge is excellent for targeting an AB audience. Gate lounge digital media targets a captive exclusive audience in a relaxed environment with plenty of dwell time. These 28 digital screens in 14 gate lounges, would suit any high quality advertiser wishing to bring their campaign to life.
What is the Marketing Objective?
This advertising channel will target 100% of international and domestic departing passengers in the only departure lounge at London City Airport. This advertising format will appeal to any marketer wishing to enhance brand awareness or promote new products/services and luxury goods to the business community.
How does it work?
Recommended short-term booking. 28 synchronised screens, targeting the departing passengers in an area of high dwell time. The network draws passengers attention, as there is no other advertising in the gate-lounges, and very little visual stimulus'. The screens have full HD with DID Technology giving the crispest of quality corner to corner on screens purposely built for 'portrait' signage.
Who's used it in the past?
- Allianz, Microsoft Hotmail
- Alix Partners, Goldman Sachs
- ING, Bloomberg, Boisdale
- Amex, Carbon Trust, Norton Rose...and many more
Features / Benefits
Being the closest airport to both financial districts of London; Canary Wharf and the Square Mile , all advertisers reach high net worth, decision making , affluent business traveller in a unique airport environment. Features include:
- 1 network of 28 screens in 14 gate lounges.
- 10/20/30 or up to 40 second synchronised media spot.
- Content show of 15 minutes per hour.
- Maximum of 4 advertisers.
- Approx. 15 minutes of dwell time while passengers wait to board flights.