Advertise on our innovative student newspaper dispenser screens
Provided by Popcorn Outdoor
POPscreens are our new sleek units designed to dispense student newspapers/magazines/leaflets from beneath a digital screen
Tell us about the Opportunity / What is it?
Popcorn is offering marketers the chance to target vast groups of students within high traffic locations such as bars, cafes, reception foyers and students' unions. Student Media is an ever popular and relevant part of University life with a large body of students engaging with the products. Print media is still the most popular way to get the papers and magazines to students around campus. POPscreens deliver unavoidable message, as students' eyes will be 10-15cm away when picking up a newspaper, magazine or leaflet
What is the Marketing Objective?
We are the market leader in reaching the 18-24 market so advertising through us is one of the most effective ways to target young people across the UK. If you have a brand appealing to the youth demographic, Popcorn Outdoor can help you increase your reach
How does it work?
POPscreens are purpose built units designed to dispense student newspapers/magazines from racks under the screen itself. Similar to other digital OOH screens, the digital network runs on a 60 second loop with 6 x 10 second slots. The campaign can be a still image or video
Who's used it in the past?
Advertisers: Red Bull, O2, Microsoft XBOX, ACCA
Universities: The network has proved desirable and successful thus far with it already up and running in Oxford, Cambridge, Anglia Ruskin, Westminster, Bristol and Bournemouth universities and more to come.
Features / Benefits
POPscreens are located in high traffic locations including entrance foyers, bars, cafés and common rooms within the students' unions. They are unavoidable due to being attached to the printed media dispensers. They are a new and innovative way to directly target the 18-24 audience.