Advertise in Parker's car price guide - The definitive resource for anyone buying or selling a car. The key points are: it was established in 1972. Trusted, impartial, comprehensive and accurate. Parker's value more cars with greater accuracy than any other car price guide. Parker's readers buy the right car at the right price. The biggest selling UK listings title outselling our nearest competitor by more than 2 to 1. No other motoring magazine is so dominant* (ABC 25,462). A copy of Parker's is sold in the UK every minute and a half* (see attachment fr source).

The marketing objective is primarily to build awareness of your brand and align yourself with this target audience of car buyers - and the secondary marketing objective is to increase increase purchase of sales.

Parker's delivers exceptional targeted display advertising opportunities. Strong placements are available throughout the magazine. Sponsorship opportunities are available throughout the magazine. Readers of Parker's plan to buy almost half a million cars between them over the next 12 months. Parker's magazine purchasers spent a combined total of over £300m on cars in the last year - enough money to build the Millennium stadium in Cardiff. 92% of readers are male with an average age of 40, 60% are ABC1*.

Automotive related brands although do get in contact for more details.

Brands can get their product and service in front of a car buying audience with this UK leading car price guide and specifically target this audience - whether the marketing objective is to recruit new customers or ensure loyalty with old customers - this is a good way to achieve cut-through.