Advertise on Tay Radio - locally orientated, vibrant stations

Provided by Bauer Media
Radio Tay reaches more people each week than all the analogue commercial radio stations in the area combined.
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Tell us about the Opportunity / What is it?

Two radio stations and two audiences. Tay FM provides music, local news, weather and travel in the Dundee, Perth, Angus and North East Fife area. It has a youthful, music-led sound with 98,000 weekly listeners and a 26% weekly reach. The audience is predominantly aged under 45. Tay AM plays classic hits and easy-listening favourites. It is complemented by wide-ranging speech-based programming. It has 76,000 weekly listeners and a 20% weekly reach. The audience is predominantly aged 35+. Advertising and sponsorship opportunities are available. Find out more...

What is the Marketing Objective?

Brand awareness - 149,000 adults in the area tune in to Radio Tay every week. A four week campaign on Radio Tay can reach 65% (241,000) of adults in the area. It reaches 65% (39,000) of 35-54 year old men in the area each month. 58% (18,000) of 15-24 year old women tune in each week (76% or 23,000 over 4 weeks).
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTargets 25-54s, female bias
25 - 34
35 - 44
45 - 54
Female
ABC1
C2
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBUILD AWARENESS
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