AdMaxim allows advertisers to connect directly with consumers on their most personal device - their smartphone. Our in depth targeting is available across a whole range of options to reach specific audiences, in this case Christmas Shoppers. Using our proprietary technology we can target Christmas Shoppers directly with your message. We offer an in house creative suite and can build creative for any mobile campaign.

Build awareness with a highly targeted audience segment around the Christmas period to help with brand launches, seasonal ranges, key retail pushes or driving targeted traffic to site. Mobile advertising has the ability to engage customers with innovative creative executions. Take advantage of AdMaxim Inspire, the best in class in house creative suite, to build a creative campaign bespoke to your brand and this audience.

Our platform houses relationships between devices and the association of these devices with real world places and consumer behaviour. The Christmas Shopper audience is made up of consumers who have been to a shopping mall or department store in the last week, who are also regular consumers of fashion, female lifestyle and entertainment content. Audience Segments are run as part of an overall mobile display campaign, the objectives and additional targeting parameters of these campaigns will be tailored exactly to an individual brand's KPI's.

A whole host of brands have used AdMaxim Audience Segmentation effectively in 2015, including Toyota, Mercedes, Sanofi, Open University and Not On the High Street. They have all chosen a specific audience segment that is relevant to their brand, in order to reach their consumers effectively.

Targeting your key audience groups minimizes ad wastage and real time optimizations deliver excellent results, meaning that an AdMaxim campaign will deliver higher levels of engagement than the market norms. For example, AdMaxim deliver an average CTR of 0.75% against an industry average of 0.5%. However CTR is not the only indicator of success and we work closely with each individual brand to ensure that their measures of success are always met, whatever they may be.