Advertise to Men in Shortlist
Provided by ShortList
Reaching upmarket men with a fascinating mix of intelligent editorial and striking imagery.
Tell us about the Opportunity / What is it?
Reaching upmarket men on a scale never before achieved, with a fascinating mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, business and travel, Shortlist is the magazine for men with more than one thing on their mind, and a healthy disposable income in their wallet.
What is the Marketing Objective?
Shortlist's free distribution model - by hand at major commuter points in key cities, via airports, trains and terminals, City institutions, gyms and retail outlets nationwide, and delivery direct to businesses gives brands the opportunity to build awareness among professional men with high disposable income.
How does it work?
Shortlist provides a range of advertising opportunities within the printed magazine including: Inside front cover DPS, inside front cover, cover wraps and advertorials. Opportunities which exist on the website include; display ads which can be run of site or channel specific in order to increase targeting. Channel takeovers allow further targeting and channels include home, style, grooming, tech and entertainment categories.
Who's used it in the past?
Previous brands include Nike, Jaguar, Volvo, Jimmy Choo and many more.
Features / Benefits
Shortlist.com offers a premium editorial environment in which to target ABC1 men. With 800,000 users per month viewing an average of 12 pages, for more than five minutes, this is an engaged audience that responds well to advertising. Shortlist has a unique readership; there is a low crossover with other men's monthly magazines and the average reader spends 41 minutes reading an issue on average.