Advertise to People Seeking Health & Leisure Information
Provided by Council Advertising Network
Use .GOV.UK local council websites to target people accessing health and leisure services in their area.
Tell us about the Opportunity / What is it?
Find an audience who are accessing health and leisure services on their local council websites. People researching surgeries and health practice will be concerned about their health and will respond positively to products or services that promote wellness. People looking for leisure centres, parks and sporting clubs will have a keen interest in health and fitness and will have a need for products that enhance their active lifestyles.
What is the Marketing Objective?
All ads delivered ATF in a very credible and brand safe .gov.uk environment. Advertising on council websites can generate leads, raise brand awareness, or drive people to specific content as part of your campaign. Many people coming to local government websites are looking for help, so relevant products and services will see above average results. But council websites are used regularly by a very broad set of demographics, so raising awareness and promoting content has also be shown to work well.
How does it work?
Your digital advertisement will appear on council websites across our network of local authorities. Leaderboards and iBars will be targeted around relevant content on the councils' websites. Audience members that need help with a specific issue will see your advertising on pages relating to their needs. As your campaign progresses, we will continually optimise its placement based on analysis of where and when it is performing best.
Who's used it in the past?
Boots, Vitality, Bathing Solutions
Features / Benefits
The Council Advertising Network allows you to target highly specific groups, all across the country. Target by location - Over 90% of traffic to local government websites comes from IP addresses within their boundaries, which gives advertisers an excellent way to target audiences in specific local areas. Target by context - Advertisers can ensure their messages are given relevance and context by targeting specific pages, sections or groups to increase response rates. Target by job role - For advertisers targeting B2B, advertising can be shown to specific job functions.