Advertise to Premium & Business Travellers with Heathrow online
Provided by Addvantage Media
Heathrow online is ideal for influencing affluent consumers whether they are booking a flight or buying a product.
Tell us about the Opportunity / What is it?
Addvantage Media are specialists in site representation (not a network) with exclusive access to UK sites that can't be booked through programmatic buying. Addvantage Media represent Heathrow online providing access to an unrivalled audience of upmarket leisure passengers. Heathrow online provides an ideal environment for delivering the power of influence or simply transact. Heathrow's business passengers (an impressive 37% of all passengers) are financially astute, tech savvy (86% own a laptop; 34% use a tablet) and cash-rich.
What is the Marketing Objective?
Being the worlds busiest airport, Heathrow is a global mega-brand with unparalleled access to the international premium traveller. As a retail premium destination as well as a travel destination the website enables you reach these premium customers at the planning key stages of their journey. The Heathrow online media solutions are ideal for influencing business owners and decision makers and affluent consumers, whether they are booking a fight, checking their flight information, buying product through Heathrow Boutique or managing their rewards points.
How does it work?
Via multiple touch points we can target these premium passengers with great granularity including frequency of travel and purchasing habits.
Who's used it in the past?
Previous advertisers include American Express, Samsung, VM Ware and Vodafone.
Features / Benefits
Reaching busy travellers is a very difficult task, these are choice rich, but time poor user choosers. The Heathrow website and its other digital communication platforms enables brands to engage with these of these elusive users and supports future point of sales activity, reaching the very people that use the airport before they get there.
We also have highly transactional data that enables targeting by travel and spending habits as we capture granular data via the Heathrow rewards program. We can even target passengers that spend £40,000+ a year within the airport.