Advertise to racing fans
Provided by The Racing Post
Reach an affluent and discerning audience through the Racing Post
Tell us about the Opportunity / What is it?
Established in 1986, the Racing Post is the home of market leading racing and betting information in the UK. With a dedicated team of journalists who are ingrained in the Racing and betting industry. Every day the Racing Post has journalists at every racecourse speaking to owners, trainers and those connected to racing to help report and shape the agenda for UK and Irish horse racing. The Racing Post can offer print, mobile and digital advertising opportunities.
What is the Marketing Objective?
Advertising with the Racing Post will help generate awareness of your brand amongst our audience. We offer lots of different options for adverisers such as bespoke editions, column sponsorships, inserts, reader offers, solus emails and more.
How does it work?
From a print perspective, with a weekly readership of 276,084 and an average daily circulation of 53,112, the Racing Post is the leading racing and betting newspaper in the UK. The website targets a committed and expanding audience of 1.2 million+ unique users, delivering 40million page views per month and since 2010, the Racing Post App has become one of the most dynamic betting apps on the market, winning the Digital Product of the Year from the British Media Awards in 2013, it has recieved over 1 million downloads and an average rating of 4.5 stars.
Who's used it in the past?
The Racing Post has run lots of campaigns previously- for further details look here, http://advertising.racingpost.com/planning-tools/case-studies.
Features / Benefits
The Racing Post allows advertisers to reach a unique audience. Our readers are: 91% Male. Average age: 59, Average household income: £36,392, 34% read the paper every day, 36% of readers bet everyday, Average time reading Racing Post: 91 minutes, 70% of newspaper readers also use the website, 30% of readers have bought something they've seen advertised in Racing Post