Advertise to rail-users
Provided by KBH On Train Media
UK leader in on-train advertising, working with the majority of train operating companies
Tell us about the Opportunity / What is it?
KBH On-Train Media, part of the KBH Group, was launched in 1998. We're the only company who can make advertiser messages an integral part of the rail user's travel time, enabling them to own the journey. We have exclusive media partnerships with thirteen train operating companies: Abellio Greater Anglia, C2C, GTR Thameslink, GTR Great Northern, First Great Western, London Midland, London Overground, Southern, Gatwick Express, Southeastern, Southeastern High Speed, South West Trains and Stansted Express.
What is the Marketing Objective?
Brand awareness on a massive scale. The number of people using rail is rapidly increasing. In 2013-2014 the total number of rail passenger journeys across Britain was 1.59 billion - an increase of 5.7% on the 1.50bn recorded in 2012-13. 45% of all travel to London for work is by train.
How does it work?
On-Train Media has a portfolio of over 63,000 traincard advertising sites inside trains that operate across London and the South East. The traincards are produced in two formats, Square and Landscape, and are positioned in optimal locations inside the train carriage, reaching train travellers in a captive environment. KBH also offer special formats, unexpected places to advertise on trains, providing the opportunity to add an extra layer of interest and excitement to a traincard campaign, and an additional way of communicating with train travellers.
Who's used it in the past?
Check out our gallery for some visuals of recent campaigns, http://www.kbhontrainmedia.co.uk/gallery.html.
Features / Benefits
On-Train Media is a connector between advertisers and the train-travelling consumer. Rail users are upmarket, professional, tech-savvy, and spend-ready with plenty of disposable income and a desire to spend it. Through KBH formats, advertisers can own the journey, an average 50-minute buffer zone between destinations. On-train communication works because it reaches and influences these commuters at this decision point where they are open to ad messaging and able to act on what they see.