Advertise to Vehicle owners on .gov.uk

Provided by Council Advertising Network
Reach confirmed drivers through parking permit application, local road information and PCO segments.
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Tell us about the Opportunity / What is it?

Advertise to vehicle owners by placing ads onto resident parking permit application, PCO, business parking application and traffic information pages of .gov.uk local council websites. Ideal for advertising vehicles for sale, insurance, warranties, tyres, servicing and all motoring related products. Reach qualified motorists with no wastage.

What is the Marketing Objective?

Advertising on council websites can generate leads, raise brand awareness, or drive people to specific content as part of your campaign. Many people coming to local government websites are looking for help, so relevant products and services will see above average results. But council websites are used regularly by a very broad set of demographics, so raising awareness and promoting content has also be shown to work well.

How does it work?

Your digital advertisement will appear on council websites across our network of local authorities. Leaderboards and iBars will be targeted around relevant content on the councils' websites. Audience members that need help with a specific issue will see your advertising on pages relating to their needs. As your campaign progresses, we will continually optimise its placement based on analysis of where and when it is performing best.

Who's used it in the past?

Previous users include British Gas, Barnardo's and Macmillan Cancer.

Features / Benefits

The Council Advertising Network allows you to target highly specific groups, all across the country. Target by location - Over 90% of traffic to local government websites comes from IP addresses within their boundaries, which gives advertisers an excellent way to target audiences in specific local areas. Target by context - Advertisers can ensure their messages are given relevance and context by targeting specific pages, sections or groups to increase response rates. Target by job role - For advertisers targeting B2B, advertising can be shown to specific job functions.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsVehicle Owners - Renewing Permits
All adultsBoth
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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