Advertise with Channel 4
Provided by Channel 4
From sponsored programmes, innovative digital opportunities and integrated partnerships - we've got the lot.
Tell us about the Opportunity / What is it?
Launched in 1982 as an ad funded public service broadcaster for audiences not served by the BBC or ITV, Channel 4 is and always has been different. It takes creative risks that others avoid. It offers fresh perspectives for a diverse society. Several advertising opportunities exist with Channel 4 including; sponsorship, airtime and digital advertising.
What is the Marketing Objective?
Viewers turn to Channel 4 both to be entertained and educated with ABC1 16-44s rating Channel 4 as the best terrestrial channel for provocative documentaries, original and best reality TV and mould breaking comedy. Advertisers can align their brands with our engaging, award winning content to reach this attractive and ample audience.
How does it work?
Airtime; Spots are the adverts in the commercial breaks between programmes. These tend to be 30 seconds long but can be anything from 5 to 120 seconds. We have a wide range of programmes on our portfolio of channels to cater to various audiences. Airtime can be bought regionally. Digital; We pride ourselves in delivering the most innovative and creative solutions. We can offer advertisers audiences of all ages, including highly engaged 16 - 34 who are super-fans of our brand. Sponsorship; ideally placed to create stand out sponsorship & strong activations beyond the screen.
Who's used it in the past?
Current campaigns include; Fosters, British Gas, Air Wick, All-Bran and Hotpoint.
Features / Benefits
Channel 4 has a strong brand image being seen by ABC1 16-44s as being more trend setting, controversial (in a good way), provocative, innovative and ground breaking than any other terrestrial channel. If you want to engage with 21 million ABC1s and 11.6 million 16-34s, look no further than Channel 4.