Advertise with Classic FM's The Full Works

Provided by Global Media & Entertainment
The Full Works Concert brings the world's greatest music to you Monday to Friday 8pm to 10pm.

Tell us about the Opportunity / What is it?

The Full Works Concert brings the world's greatest music into your living room every weekday evening. It's presented by Jane Jones (Monday-Wednesday) and Catherine Bott (Thursday and Friday).

What is the Marketing Objective?

The Full Works is the perfect opportunity to speak to the Classic FM audience while they are indulging in some relaxation listening to the best classical music. More people listen to classical music every week on Classic FM than through any other broadcast medium in the UK.

How does it work?

Classic FM prides itself on providing commercial solutions that match the station's audience in its quality. Its aim is to provide world-class commercial activity in all that it does, including: Airtime, Sponsorships and promotions, Feature creation, Ad funded programming, Online, Classic FM Magazine, Classic FM events and concerts, Classic FM TV, Classic FM book publishing and Classic FM CDs.

Features / Benefits

Classic FM's audience is predominantly made up of two target groups. Firstly the 'discoverers' who are generally aged 35-50, who often have kids at home, & who tune in primarily to listen to music. Secondly the 'enthusiasts' who are generally aged 50+, upmarket & career-focused, who tune in for inspiration. 66% of Classic FM's audience are ABC1, with interests in the arts and finer things in life. They constantly seek out aspirational lifestyles, new experiences & make ethical choices.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1 million adults weekly
35 - 44
45 - 54
55 - 64
65+
Both
AB
ABC1
C2
ONLINE
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE PENETRATION
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