Advertise with Clear Channel's Connect Mobile Platform
Provided by Clear Channel
Create an immersive brand experience for consumers on panels in bus shelters, malls, pubs and bars using mobile interactivity.
Tell us about the Opportunity / What is it?
Clear Channel's Connect Mobile Platform offers a way for brands to engage with urban, affluent and influential audiences while they are Out of Home.
Thousands of Adshel bus stop and digital roadside panels are now live with NFC (Near Field Communication) and QR code capabilities, offering consumers an interactive and immersive brand experience with a simple tap or scan of their smartphone.
Adverts can be tailored and built to suit your objectives, from one-click purchase to voucher, music or video downloads and information for your customers.
What is the Marketing Objective?
To build brand engagement
How does it work?
The Connect Mobile Platform offers two ways for smartphone owners to engage with advertiser content:
1) Via Near Field Communication (if their phone is NFC-enabled)
2) By scanning a QR code (QR code readers can be downloaded to any smartphone).
On tapping or scanning their smartphone over the QR code or NFC tag, a unique url will open in their phone's browser. If the campaign is mobile-platform enabled, this will lead straight to the advertiser's website or content; if not, they will be taken to a standard Clear Channel landing page.
Who's used it in the past?
Bacardi, Zoopla, Nestle.
Features / Benefits
Advertisers can harness the power of Out of Home's creative canvas to create beautiful advertising that directs people to brilliant content. It allows audiences to continue the conversation with brands on their journey.
Insight from a full suite of analytic tools helps advertisers fully understand their audiences and measure the effectiveness of Connect Mobile Platform campaigns.