Advertise with The Weather Channel
Provided by The Weather Channel
Unique opportunity to target consumers based on weather triggers (temperature, humidity, pollen index, wind speed and many more)
Tell us about the Opportunity / What is it?
Launched in July 2001, weather.co.uk is a provider of comprehensive and reliable weather information across the UK. Covering 3,000+ postcodes in the UK and 16,000+ UK cities, weather.co.uk also provides information on activities surrounding people's lives and interests such as health, travel, or recreation. weather.co.uk is the largest commercial weather website in the UK and offers a range of opportunities for advertisers to engage with their audience.
What is the Marketing Objective?
With over 2m unique users every single month weather.co.uk connects with consumers, reaching them at a meaningful time and place. With content that goes beyond the forecast and innovative ad products, we help advertisers achieve results that move their business forward.
How does it work?
1. Lifestyle Interest Targeting: weather.co.uk provides unique content focused on how weather impacts all aspects of daily life. By uncovering our visitors' intent, we're able to deliver more relevant and useful advertising. 2. Geographic Targeting: gives advertisers the flexibility to use the location information users enter to view weather forecasts to geographically target ads. 3. Weather Targeting: Rain or shine, with our weather-triggered ad products, your ad (or a particular creative execution) will only be seen by users experiencing specific weather conditions.
Who's used it in the past?
Please contact the Weather Channel for details of previous campaigns and case studies.
Features / Benefits
Getting consumers' attention is harder than ever. Advertisers need a partner that breaks through the clutter and connects. Every day, weather.co.uk connects with consumers, reaching them at a meaningful time and place. Weather triggered options include Weather conditions (for example: clear, cloudy, rain, ice, and snow), Temperature, Wind speed, Humidity, UV Index & Pollen Index giving advertisers a unique way to contextually reach their target audience.