Advertise with Viva, the fun & frivolous music channel
Provided by Sky Media
Reach 4m 16-34 year olds with spot advertising. channel sponsorship, online and on demand opportunities available with Viva
Tell us about the Opportunity / What is it?
Viva is a fun and frivolous music channel featuring celebrity hosted countdowns and the tunes to soundtrack your week - whether that's party anthems to fire-up your Friday night or guilty pleasures to get you through those onesie Sundays. Top shows include Quarterly Bestsellers, This Week's Viva Top 20 and Artists Specials.
As part of the Viacom portfolio, brands and advertisers can become involved across this eclectic mix of music channels through traditional spot advertising or channel sponsorship.
What is the Marketing Objective?
Opportunity to build awareness of your brand with the 16-34 year old audience.
How does it work?
Sky Media offer brands airtime, sponsorship and on demand opportunities with Viva. There are also on-line, digital offerings and opportunities which can be tailored to meet different demands and budgets - enabling brands a 360 degree approach to advertising. At Sky Media we know that each advertiser has their own requirements and the campaigns we create are structured to reflect that. Sponsorship provides brands the opportunity to get closer to content by allowing direct association with programmes, strands or entire channel sponsorships
Who's used it in the past?
Please contact Sky Media for details of previous advertisers and sponsors. At Sky Media we know that each advertiser has their own requirements and the campaigns we create are structured to reflect that.
Features / Benefits
- Viva has an average monthly reach of 4m, predominantly 16-34 year old adults with a female bias
- Viva is part of the Viacom portfolio, meaning brands and advertisers can become involved in an eclectic mix of music channels
- Opportunities to deepen the impact of the campaign through online and digital