Advertise with WHSmith Branded Vouchers Printed at Tillpoints

Provided by Space in Store
Your branded voucher printed individually at WHSmith tills - reaching millions of UK High Street and Travel Customers per week

Tell us about the Opportunity / What is it?

WHSmith Vouchers Printed at Tills is a fantastic opportunity for your brand to cost effectively reach up to 5.4 million customers with your branded offer Vouchers are printed in black & white and issued immediately after the receipt from all tillpoints. Campaigns can be matched to your target audience on age, gender or demographic using our unique mapping service, Geoplan. Campaigns can be aligned to WHSmith customer purchase behaviour. You can dictate the specific timing for your campaign; it could be part-day (e.g. a breakfast promotion) or part-week.

What is the Marketing Objective?

Delivering new customer acquisitions - directly measureable media channel. Driving Brand Awareness through WHSmith reach potential - no other high street retailer offers the same amount of UK coverage and footfall.

How does it work?

Vouchers are printed in black & white and issued immediately after the receipt from both manned and self-service tills. Artwork features your brand logo, offer, barcode (if required) & copy lines. Voucher size; 79mm x 130mm. Implementation leadtimes are as little as 1-2 weeks, enabling your brand to run tactical campaigns at short notice. Campaign duration is min.1 week timed to coincide with your brand plan. 3 month programmes with a rotating creative also available at highly competitive rates delivering reach of more than 80 million High Street and Travel customers.

Who's used it in the past?

This channel works for a variety of brands & sectors, including online-only and brands with a physical presence. Brands that have used this channel to date include Sainsbury's - Ocado - Graze - Beefeater - McDonald's - Burger King - Deliveroo - Specsavers - SSE Energy - Local Services including Garages & Taxi Firms. Most track performance via a redemption code or barcode. A recent casual dining promotion delivered more than 10,000 redemptions

Features / Benefits

Low Cost, competitive cpt. High Reach up to 5.4 million per week. 100% measurable for ROI analysis. Flexible - target 1 store for 1 week, 20 stores for 10 weeks, or 1000 stores for 2 weeks. Tactical - campaigns implemented in as little as 1-2 weeks. Strategic - align with ATL campaigns to deliver your message to customers actively shopping

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly campaigns reaching up to 5.4m
All adultsBoth
ABC1
C2
DE
DIRECT MARKETING / INSERTS / LEAFLETS
RETAIL MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE TRIALSHOPPER MKTG
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