Advertise Your Brand in York Last-Minute Best Value Advertising

Provided by CP Media Community Partners
Be quick! It's not too late - ad campaigns can still go live in June ready for York's peak tourism period.

Tell us about the Opportunity / What is it?

It's not too late to advertise across a series of York's Park & Ride's and city centre car parks to be ready in time for summer. A limited amount of poster sites and lamppost banners are still available for short burst or longer-term campaigns, with flexibility for each advertiser and their individual requirements. They can be used to push York's brands and businesses or to promote seasonal messages and upcoming events in the area. Advertisers can capitalise on historic York's £600m a year tourism industry, with each ad viewed every 4 seconds on average.

What is the Marketing Objective?

To raise awareness and increase footfall to events, tourist attractions, retailers and businesses. The highly visible sites provide the best value for money advertising to be found in York. Anybody travelling into York by car is almost guaranteed to see them, particularly true for advertisers who take advantage of our multiple site package deals. Ideal prospect for anybody that wants to target locals, students, shoppers, families, day-trippers and swarms of tourists.

How does it work?

Poster and banner sites interact directly with York's diverse and broad audiences, from youngsters and adventure seeking students to families and affluent tourists looking for inspiration and a great day out. It offers the most cost-effective local media platform in York, reaching up to 75,000 every month for as little as 15p per hour.

Who's used it in the past?

Jorvik Viking Centre have run several campaigns to showcase specific events to their ideal target market and increase footfall and web traffic as a result. National Railway Museum generated an increase in web traffic and footfall with their eye-catching campaign. Make it York Ltd. utilised lamppost banners to advertise an event and raise their profile. Grand Central successfully increased advanced ticket sales and generated more web traffic.

Features / Benefits

The advertiser can see their brand and message feature on a portfolio of high quality car park posters or illuminated lamppost banners found across York, with locations ranging from central Piccadilly to Askham Bar and Rawcliffe Bar Park & Ride car parks. Ads will reach up to 75,000 every month. Short-term/long-term campaigns both possible depending on individual requirements and objectives. Summer packages ensure advertisers have maximum exposure during the busiest period of the year, with festivals, markets and events scheduled throughout the summer months.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAds will reach up to 75,000 every month.
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
AB
ABC1
C2
DE
NON-TRAD OUTDOOR
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NorthAll YearENGAGEMENTBRAND STRATEGY
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