Advertise your brand to the over 50's market with Yours magazine

Provided by Bauer Media
Opportunity to advertise in the biggest selling & most influential fortnightly for the 50+ woman.
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Tell us about the Opportunity / What is it?

Yours is the biggest selling & most influential fortnightly for the 50+ woman delivering unparalled engagement with this powerful & yet hard to reach audience. Yours combines a unique mix of entertainment, leisure, fashion and beauty, with positive nostalgia and useful advice and information on key consumer issues. Whether it's tips to make your money go further, help with mastering the art of patience or how to trace your family history... Yours is packed with useful solutions and advice for every aspect of life for the 50+ reader.

What is the Marketing Objective?

Opportunity to engage the powerful, yet hard to reach audience of women aged 50+.

How does it work?

Advertising opportunities in Yours magazine range from display ads, advertorials, inserts, feature sponsorships, promotions and sampling. Features include 'Wonder Women', celebrating the courage of remarkable women, 'Gran's Matter' which recognises the essential role that grandparents play in modern families, plus beauty and fashion, finance, cooking, gardening and puzzles. Bauer Media can create bespoke solutions to meet your brand objectives, please contact our Creative Solutions team to discuss your requirements.

Who's used it in the past?

L'Oreal and National Express Coaches have advertised with Yours in the past. Yours teamed up with L'Oréal to launch a competition to find 5 readers to be representatives of their generation. They were invited to London to meet with the L'Oréal expert dermatologist and learn about skincare, the ageing process and to share tips for maintaining a good skin condition. 'As the biggest selling magazine for women aged 50+, Yours offers a well-targeted platform to communicate with our more mature skincare consumers' Caroline Wilding, L'Oréal Paris Product Manager.

Features / Benefits

With a 37 year heritage Yours is a highly trusted brand and the leading voice in the over 50s market place. Yours has a growing subscription base - 47,096 and a loyal audience; 94% of Yours readers actively purchase. Brands can extend their ads online with the opportunity to become involved in Yours Live, an exclusive 3 day reader event, advertise online at yours.co.uk and to advertise/sponsor Yours Guides, a free guide providing straight forward information on topics pertinent to our readers.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 293,016. Readership: 551,000
45 - 54
55 - 64
65+
Female
ABC1
C2
Main Shopper
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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