Advertise your computer games in DC Thomson's children's titles!
Provided by DC Thomson
Reach 1.2m children in the UK with DC Thomson's forever expanding children's portfolio, made up of 10 different titles.
Tell us about the Opportunity / What is it?
DC Thomson has a long history in Children's Entertainment. We have a diverse portfolio of successful publications including Beano, Dandy, Shout and Animals and You. We are a trusted brand with emphasis on parental approval and we focus on the reader and the product first. We have proven skill with our licensed publications WWE Kids, Nickelodeon and Animal Planet won on the strength of our editorial material which is all created in-house. We offer gaming brands an excellent opportunity to advertise to 1.2million readers who have a games console at their home.
What is the Marketing Objective?
Build awareness and create brand loyalty amongst this lucrative market
How does it work?
There are a variety of ways to get your brand involved with our titles. We offer various sizing and positions, loose inserts and coupons and can adapt to creative advertising throughout the package. We can also offer an increasingly popular front cover integration. For more information please contact Amy Reeves via the contact details tab.
Who's used it in the past?
Previously we have carried display pages and advertorials in our children's titles from the following brands; Empire, Playstation, THQ. Rising Star Games, Nintendo and EA Games
Features / Benefits
One in every ten children read a DC Thomson children's title.
D C Thomson introduced the DCT Youth Insight Programme in September 2006 to provide regular and detailed insights into the lives of our target consumers. Reporting twice yearly, it helps to gain a deeper understanding of children aged 7 - 14. Our readers are 20% more likely to play online when playing consoles and computer games and half of readers play computer / video games with their friends.