Advertise your product/brand at Motorway Service Areas
Provided by Admedia
Exclusive advertising space at every UK Motorway Service Area.
Tell us about the Opportunity / What is it?
Today's Motorway Service Areas are modern, bright, high-quality destinations which provide fantastic facilities for motoring, snacking, family and business audiences. We offer space at all 136 of the UK's Motorway Service Areas, at Extra, Moto, Roadchef and Welcome Break.
The range of leading food outlets now available are Companies, such as Costa and Starbucks, M&S Simply Food, Waitrose, and Nandos. Every MSA stocks a huge range of products from sweets and snacks to car supplies and medicine, making it a vital place to stop for anyone on a long journey.
What is the Marketing Objective?
Admedia are the only media owner who can offer brands the chance to advertise to a motorway audience.
Advertising opportunities exist in the following formats: 6 Sheet Panels, A3 Washroom Panels & Direct Response Slips, Digital Service Screens, Mirror Clings, Floor Stickers & Cubicle wraps. These formats provide advertisers with multiple touch touchpoints for promoting a product or service. Our media offers brand awareness, point of sale, incremental cover and directional advertising.
How does it work?
Thanks to the governments THINK campaign, drivers are encouraged to stop regularly to avoid accidents through tiredness. As a result, our Motorway Service Areas have enjoyed a big increase in visitors including families, business people & truckers, all who need to stop to refuel, use the washroom, freshen up & have a snack. Our media simply can't be missed. The washroom advertising offers longer dwell times and gender targeting that no other outdoor advertising can rival. Capturing both a vehicular and pedestrian audience it's perfect for a range of different messages.
Who's used it in the past?
Recent advertisers include: Ancaster, Jardine Motor Groups trading as Lancaster, Tomtom and Vindis.
Features / Benefits
Advertisers in Admedia MSA's are:
Confectionary brands - People who drive 30,000+ miles each year are 78% more likely than the national average to be heavy snackers.
Motoring brands - Whether you want to advertise new car launches, insurance, van hire or tyres, you will reach your target audience while they are in a motoring mindset.
Leisure & tourist attractions - families who travel on the motorway are five times more likely the national average to have visited a leisure/tourist attraction in the last 12 months. Reach them while they are planning their days out!