Advertising and Sponsorship Opportunities on ITV4

Provided by ITV
ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life.

Tell us about the Opportunity / What is it?

Going from strength to strength, the channel is made for men, with a core audience of 25-44 year old males. At its heart, ITV4 has some incredible sporting action including the French Open, Le Tour de France, Live Darts, Live Snooker & Live Boxing alongside four live games from the world's most anticipated tournament, the 2018 FIFA World Cup. The channel is also the home of British Horse Racing with almost 100 days of exciting live racing scheduled in 2018 across both ITV and ITV4.

What is the Marketing Objective?

Sponsorship and advertising guarantee a prime position and maximum visibility to your chosen target audience great for increasing levels of brand awareness.

How does it work?

ITV offers brands various opportunities to advertise surrounding ITV4 programming, for example through programme sponsorship, spot ads, interactive advertising and online. It is possible to sponsor a single programme, event or a themed package of programmes.

Features / Benefits

Weekly reach of 8.5m Adults. Strong Male profile with 63% of all viewers being Men. 7th most watched commercial digital channel for ABC1 Men. In one week the channel reaches 14% of ABC1 Men.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details8.5m Adults tune in every week, 5m of whom are Men
25 - 34
35 - 44
45 - 54
Male
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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