Advertising ideas on The Telegraph news website
Provided by Telegraph Media Group
Telegraph.co.uk attracts 1.7 million users a month, of which 42% are AB, with roughly an equal split of men and women
Tell us about the Opportunity / What is it?
By advertising on The Telegraph website you will being seen alongside great editorial content, as well as aligning yourself with a well established brand that has a reputation of being innovative and first to market. The Telegraph was the first newspaper in Europe to launch a website. Other developments such as being the first to allow its readers to blog and being the first UK newspaper to have an app on Android have continued this trend of technological innovation over the years
What is the Marketing Objective?
Build awareness to a large, targeted audience
How does it work?
It works through traditional online packages, as well as bespoke content. We can run the following: Mixed Display Formats, Channel Homepage Takeovers / Roadblocks,
Interactive and Non-standard Takeovers, Sponsored Content / Features, Video Pre-Roll and Channel Sponsorship.
Who's used it in the past?
Subaru, Turner Media, Google, Barclays, Toyota, Vodafone, Apple and many more
Features / Benefits
The average Telegraph reader is thirsty for knowledge. Telegraph.co.uk users are more likely to be interested in international events (117 index) and more likely to be interested in other cultures (112 index). They are always online; our users are 68% more likely to have accessed the internet from a smartphone or Blackberry, and 58% more likely to access the internet at work, home and on a mobile.
They are well informed: Telegraph.co.uk users index at 107 against the online average when agreeing that they are 'Usually the first amongst friends to know what's going on'.