This idea is archived

Cross media advertising with My VIP (Very Important Pet) Club

Provided by John Brown Media
Advertising opportunities within the My VIP portfolio span across: Magazine, Online, Mobile and Email marketing opportunities

Tell us about the Opportunity / What is it?

My VIP Club is a quarterly magazine packed full of great shopping ideas, money-off deals, fun quizzes and nuggets, reassuring advice from the pet gurus at Pets at Home and upbeat stories from customers and celebrity pet owners. My VIP provides an unmissable injection of fun, education, innovation and colour - to the shopping basket for pet lovers. My VIP is accompanied by related online content, a My VIP e-newsletter, smartphone, via social media and in-store, all helping to drive store visists and infuse a spirit of community among customers.

What is the Marketing Objective?

Achieve significant exposure to a key audience who have high levels of disposable income, ultimately raising brand awareness and driving sales.

How does it work?

Double page spreads, cover site, page and half page, advertorials, inserts and onserts. Email marketing content, online content, mobile adverts and in-store branding.

Who's used it in the past?

Insurance, housing, travel companies and many more.

Features / Benefits

For all our members we know what they are purchasing and how frequently they are purchasing, giving us more information about the UK pet market than any other database. Reader facts: More than 1 million readers; Average reading time is 22 minutes; 30% of readers have bought a product as a result of reading the magazine. 83% of readers rate the magazine as excellent or very good.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1 million magazine readers; 1.7 million email subscribers
25 - 34
35 - 44
Female
Both
AB
ABC1
DIRECT MARKETING / EMAIL
DIRECT MARKETING / INSERTS / LEAFLETS
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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