Advertising opportunities with The P&O Cruises Portfolio.
Provided by We Are Sunday
Advertise your brand in P&O Cruises Moments magazine and reach a potential of 160,000 members of the Peninsula Club.
Tell us about the Opportunity / What is it?
The P&O Cruises portfolio offers two unique opportunities to promote your brand/product through an online and offline approach to run in conjunction with your advertising
Advertising in the Moments magazine offers an opportunity to promote your products to members of the P&O Cruises Peninsular Club through a dedicated member rewards section within the magazine. The e-newsletter facility, sent out once a month, offers an opportunity to reach 640,000 past and new passengers - where there is room for more copy about your brand/offering on the P&O cruises website.
What is the Marketing Objective?
Excellent opportunity to build awareness of your brand/product and reach an engaged and loyal audience. As the magazine is mailed directly to existing customers of the Peninsula Club, it arrives to consumers from a trusted source and has proven to have a high response rate to advertisements.
How does it work?
There are variety of display options available including full page and double page spreads, inside front / back cover and outside back cover.
Please see attachment for relevant display dimensions.
Please contact Sunday Publishing to discuss your requirements.
Who's used it in the past?
Please contact Sunday Publishing for details of previous advertisers.
Features / Benefits
Why cruising and travel customers?
Research has shown that cruising maintains one of the highest satisfaction levels in leisure travel, driving an equally high level of repeat business. The UK has the largest cruise market in Europe.
Regarding travel customer magazine readers:
- 40% are more likely to spend over £1,750 on a holiday than non-readers
- On average a magazine reader picks up each issue 2.5 times and keeps it for three weeks
- On average reading a travel customer magazine increases brand preference by 43%