Advertising opportunities with Virgin Media TV VOD
Provided by Virgin Media Limited
Leverage intelligent insight via the new BlackArrow TV ad server to extend your TV advertising reach
Tell us about the Opportunity / What is it?
Virgin Media TV VOD offers a wide range of on demand content to 3.8 million UK households.
Content providers include National Geographic, MTV, Comedy Central, Fox, Discovery Channel, Universal, Sony, Cartoon Network, Nickelodeon and many more.
We offer targeting by location, time of day, genre and programme, and a specific kids audience.
In early 2016 we are launching Audience Profile targeting to reach your key audience directly. Audience Profile targeting will leverage first party and third party data to give richer, more granular targeting across TV VOD.
What is the Marketing Objective?
TV VOD can be utilized to build awareness, engagement or drive sales through highly targeted and measurable pre-roll and post-roll activity.
How does it work?
TV VOD generates at least 7 million ad views a month, from 10" to 90" ad creative slots. Current targeting is available across content provider, time/day and programme specific, as well as specific Kid's audiences. BlackArrow audience segments, going live in Q1 2016, will allow Virgin Media to extend audience targeting to a granular audience at a household level.
Who's used it in the past?
More information available on request.
Features / Benefits
BlackArrow Ad Server allows a brand to; Get real-time information about campaign performance and Generate real-time reporting and measurement data vital for campaign analysis.
Advanced Audience segment targeting, down to household level, is coming Q1 2016. Virgin Media will use BlackArrows Profile Manager tool to define audience segments for granular targeting. BA's advanced on-line capabilities provide Addressability, Pacing and frequency caps, Real-time campaign performance, Exclusions and Creative weighting.