Advertising with WHSmith: Colour Vouchers

Provided by Space in Store
Your full-colour branded voucher personally handed to customers by WHSmith store staff - reaching millions of shoppers per week

Tell us about the Opportunity / What is it?

A fast, effective and completely measurable channel for driving sales. WHSmith store staff hand out up to 4 million colour vouchers per week across the UK which means during a single campaign your branded voucher could be placed in more than 16 million customers' hands. WHSmith can also cater for trial/regional volumes from 0.5 million vouchers and we can offer tailored geo & demographic targeting options through our unique mapping service, Geoplan.

What is the Marketing Objective?

Delivering new Customer Acquisitions - directly measurable media channel. Driving Brand Awareness through WHSmith reach potential - no other high street retailer offers the same amount of UK coverage and footfall. Driving Customer Loyalty - This channel can be used to drive uptake of loyalty mechanics (e.g. physical loyalty card distribution/incentives for app downloads/usage)

How does it work?

Brands decide on voucher offer and creative. Vouchers are EPOS-scanned as they are handed to the customer to ensure compliance. Standard voucher: 125mm x 72mm (wallet sized), 90gsm, full colour (other sizes/paper available). Leadtime from confirmation to campaign launch is c6 weeks.

Who's used it in the past?

This channel is successful for a wide range of products and services, both store-based and online. Brands which have promoted in this channel include: Ocado - Sainsbury's - McDonald's - Subway - Burger King - Hello Fresh - Graze - H. Samuel - B&Q - AO.com - Shell - First Bus - Specsavers - Interflora. Most track performance via redemption code or barcode. Response rates vary depending on the sector/featured offer, the highest redemption rates are around 2%

Features / Benefits

Low Cost, competitive CPT. High Reach up to 4 million per week. 100% measurable for ROI analysis. Flexible - target 1 store for 1 week, 20 stores for 10 weeks, or 1000 stores for 2 weeks. Strategic - align with ATL campaigns to deliver your message to customers who are actively shopping

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly campaigns reaching up to 4m High Street shoppers
All adultsBoth
ABC1
Main Shopper
Students
DIRECT MARKETING / INSERTS / LEAFLETS
RETAIL MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE PENETRATIONSHOPPER MKTG
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