CASE STUDY: NHS Advertorial Stop Smoking South West

Provided by RadioWorks Ltd
To raise awareness of the FREE South West NHS local stop smoking service and educate smokers who want to quit, about the support
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What was the Challenge / Background of the Campaign?

To raise awareness of the FREE South West NHS local stop smoking service and educate smokers who want to quit, about the support available to them.

What was the Solution?

Over a 2 week period across 10 x local stations, presenter reads and promotional trails encouraged listeners to go to the station website and register a question to ask a Stop Smoking advisor. Advice advertorials were played out with a NHS Healthcare professionals from the station's local PCT, giving out a clear healthcare message as to why people should quit smoking in the new year. Each week there was also an NHS advice clinic broadcast during breakfast where the healthcare professional answered 3 listener questions that had been submitted either on-line or via sms.

What were the Results?

The September 2011 was a great success and so they re-booked for Jan 2012 with thousands of listeners across the South West engaging with the stations and wanting to find out more.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAdults 18+ in the South West
All adultsBoth
All
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
SouthAll YearBUILD AWARENESS
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